Happy Company

Our office is located in Kontich, Belgium.

SMART PRODUCTS NV/ SA
Neerveld 14
2550 Kontich
Belgium

VAT BE 0462 447 894

Tel: +32 15 45 10 53

E-mail: ilse.braeckmans@smart.be

Our mission is to create fun, high-quality, safe and eco-friendly puzzles, toys, games and promotional gifts that are enjoyed by people of all ages around the world. Our success can be attributed to the strict coherence of our values and principles, such as sustainability and social responsibility. Equally important is the happiness factor in our toys and games. Learning and training the brain in a playful way! 

When people play with the Happy Cubes, their physical, emotional, intellectual and social development is triggered. They learn how to be flexible, because new puzzle possibilities and solutions are constantly considered. Flexibility is an important skill to master in our high-demanding, ever-changing world. The Happy Cubes symbolize this flexibility in such a way that an easy Smart Cube represents the world when you’re young: it is a simple puzzle. But when you grow and develop, you notice that reality becomes more complex. This is represented by the more challenging 3D+ constructions you can build with the Happy Cubes. In essence, we help you to become flexible, so you are able to adjust to the complexity of today’s world. 

We at HAPPY know that nothing is more important than people’s health and safety. HAPPY is committed to producing only the highest quality products using superior materials with an emphasis on safety. We ensure that our products are safe for consumers and workers and meet all international safety standards. Our Happy Cubes are made of very soft and solid high-quality foam with no smell: EVA-foam (ethylene vinyl acetate) and are produced without toxic materials, such as phthalates, CFC’s (chlorofluorcarbon) and lead. The foam is neutral EVA material and is conform to the current legal EU toy directives (EN71 part 3) and to the US ASTM (American Society for Testing and Materials). Furthermore, our games have been tested and approved by TÜV-Rheinland and TÜV-Hong Kong. Test reports are available on request. 

Isn’t it ridiculous to buy products and then – when you get home – realize that they aren’t as big as expected? With HAPPY no surprises! Unlike other toy manufacturers, our packaging doesn’t contain waste material or extra air (there isn’t extra space between the puzzles and boxes). We focus on ecological, economical and sustainable materials and packaging. Even the puzzle concept is green: the whole foam puzzle line is packed in itself. The frame, which could be presumably waste, when cutting the cube puzzle pieces, is actually part of the game. But that’s not all; our foam products are even washable at 30° C, which makes it at the same time a clean and eco-friendly product. 

Our puzzle-packaging concept doesn’t only have an ecological impact, but it also has plenty economical advantages. Due to the very light and compact packaging, energy, space and, therefore, money are saved during the production and transport. Furthermore, our products are 100% European made, with very short and flexible lead times (1 to 4 weeks). 

Our green efforts were acknowledged by several international organizations. In 2012 our Happy Cube 6-packs were nominated as green toys for their economical retail and export packaging at the ‘Greener Packaging Award’ in Belgium. In 2011 the 6-packs were awarded during the ‘Toys go green’ show at the Nuremberg Toyfair. 

To take it to a next green level, in 2014 HAPPY joined 'The Shift', the Belgian meeting point for sustainability. Together with other members we come, think and act together to move towards a global sustainable future. HAPPY’s policy goes hand in hand with many of the UN Sustainable Development Goals.

Our sustainable and responsible business isn’t just about being green; it’s much bigger than that. At HAPPY, we believe that all of us, individuals and companies, have to take responsibility for what happens to our environment and community. As such, we make decisions that are good for everyone and not just for the company. As part of our commitment to being socially responsible, we are engaged in sponsor activities around the world, such as Make a Wish foundation, Compassion 24 Kids, Uit met Vlieg and many others. 

Furthermore, it is important to us that our own employees and workers of worldwide partners are treated in a right and ethical way. Since our products are 100% made in Europe, workers get an honest pay, the labour conditions are optimal and no child labour is involved in the production. This means that our prices may be a bit higher. However, we notice that our customers value our social actions and good service. HAPPY's ethical, educational, fun, sustainable and high-quality European toys are loved worldwide. We supply small and economical packs with a very high play value!

In 1986 Dirk Laureyssens had a genius idea and invented the Happy Cube ©®. He created it because he wished to make people happy by playful brain training. By solving the cube, you challenge yourself and in the end you experience an intense feeling of happiness when you’ve solved it. This is obviously expressed in our brand name, Happy. The idea of making people happy is the driving force within our company to set our goals.